Prepared for Jeff Beck
A nationwide Meta Ads campaign to drive signups, backed by a website refresh, video content, and ongoing marketing support.
The Core Recommendation
Pidj has a strong product with real customer success stories to prove it. The fastest way to turn that into growth is a paid advertising campaign on Facebook and Instagram that puts those stories in front of the right people — nationwide.
We recommend starting with a minimum ad spend of $20 per day ($600/month). This budget is enough to test audiences, optimize creative, and start generating qualified traffic to dedicated landing pages where visitors can sign up.
How It Works
Targeted audiences
Municipal employees, parks & rec directors, church administrators, small business owners, marketing agencies — the exact people who need bulk SMS.
Video-first creative
Short-form clips cut from your existing 7 customer testimonial videos. Real people, real results — the most persuasive ad format there is.
Dedicated landing pages
Each ad directs to an industry-specific landing page built for conversion — municipalities, churches, rec departments, agencies, and more.
Ongoing optimization
We manage the campaigns daily — testing audiences, rotating creative, adjusting bids, and scaling what works. Full setup and ongoing management included.
Minimum Ad Spend
$20/day
Reach
Nationwide
Platforms
Facebook & Instagram
Ad spend is billed separately by Meta and paid directly to Facebook/Instagram. The campaign management — setup, creative, targeting, optimization, and reporting — is included in the monthly retainer.
What We Learned
We reviewed all seven customer testimonial videos on stories.pidj.co and found a wealth of authentic, persuasive content from real organizations. This content is the foundation of the ad campaign — real people speaking to real results.
Key Themes From Customer Videos
Time savings: Multiple organizations report saving hours per week by replacing phone calls and emails with bulk texting.
Community reach: LiveDaybreak uses Pidj to communicate with 15,000+ residents. Kaysville manages youth sports for thousands of families.
Senior engagement: Riverdale City's senior center uses Pidj for daily menu RSVPs and event coordination — reaching a demographic that responds to text far better than email.
Ease of use: Every testimonial mentions how simple the platform is to learn and use, even for non-technical staff.
Bulk upload: The ability to upload contact lists in bulk is called out as a key feature that made adoption fast and painless.
“Pidj has been a lifesaver for our rec department. We save so much time with one-to-one mass texting.”
Staff
Recreation Department, Cottonwood Heights
“We have about 15,000 people in our community. Pidj gives us the ability to reach all of them instantly.”
Community Manager
Community Engagement, LiveDaybreak
Supporting Services
The Meta Ads campaign is the engine. These services make sure the engine has fuel — a refreshed website to land on, video content for ad creative, social presence to build trust, and SEO to capture organic interest.
Modern color palette, updated design, testimonial videos embedded prominently, integrations page updated with Shopify and Zapier.
Slice the 7 existing testimonial videos into short-form clips for Meta Ads creative and social content. Full-length versions go on the website.
Dedicated pages for municipalities, churches, rec departments, agencies, and more — each built to convert ad traffic into signups.
One quality post per week across LinkedIn and Facebook. Starting month 4, one blog post per month to build organic authority.
Full technical and on-page SEO overhaul to improve organic rankings for key industry terms like 'bulk SMS for municipalities.'
Website hosting, ongoing updates, and a dedicated reporting dashboard so you can see campaign results and website performance at a glance.
Investment
One package that covers everything — Meta Ads management, website refresh, video content, social media, and SEO. Month one is an intensive setup sprint, then ongoing marketing and campaign management keeps the momentum building.
Your Marketing Package
A complete website refresh, branding overhaul, and ongoing marketing — content, video, paid ads, and SEO — all handled for you every month.
Month 1 — Setup & Launch
Intensive website & branding refresh
Month 2+ — Ongoing
Monthly retainer
What's Included
How It Works
Website refresh, branding overhaul, landing pages built, Meta Ads launched, video clips created for ad creative, SEO refresh completed
Ongoing social media, blog content begins (1 post/month), Meta Ads optimization, website maintenance, and reporting dashboard updates
Month-to-month, cancel anytime. Meta Ads budget billed separately at cost.
Pricing is based on current scope — adjustments can be made to fit your priorities.